The goal of this playbook is to assist any government agency or organization in providing a solution related to a product (e.g., website, software or web/mobile application) that involves users or customers. The plays will guide you step-by-step through the UX process, offering tools and techniques to help you on this journey.
![ux wires with digital graphic overlay](https://artemisconsultinginc.com/wp-content/uploads/2021/01/uxplay1-300x148.jpg)
Play 1: Create a User-Centric Design Process
Drive Design Decisions from User Input
![people working with sticky notes](https://artemisconsultinginc.com/wp-content/uploads/2021/01/uxplay2-300x169.jpg)
Play 2: Define Initial Requirements
Gather Business Needs and Goals from Stakeholders
![lo-fi sketches and sticky notes for user research](https://artemisconsultinginc.com/wp-content/uploads/2021/01/play3-research-300x117.jpg)
Play 3: Conduct User Research
Employ Quantitative and Qualitative Research Methods
![affinity map](https://artemisconsultinginc.com/wp-content/uploads/2021/01/uxplay4-300x209.jpg)
Play 4: Analyze Research Results
Understand Users through Visual Diagrams
![pen laying on top of hand drawn sketches](https://artemisconsultinginc.com/wp-content/uploads/2021/09/play5-wires-v2-300x112.jpg)
Play 5: Produce Wireframes & Prototypes
Brainstorm Structure and Essential Elements Using Wireframes and Prototypes
![people testing on different devices](https://artemisconsultinginc.com/wp-content/uploads/2022/02/uxplay6-300x114.jpg)
Play 6: Conduct User Testing
Perfect the Digital Product through Continuous Testing